Jeff is currently as Director, C-Store Solutions at MillerCoors in Chicago. In this position, Jeff is responsible for delivering innovative marketing and category management solutions to grow the size and value of the retailer’s beer category.

Over the past 12 years, Jeff built a premiere category management department at Miller, based on a foundation of solid consumer and shopper research, a deep knowledge of category productivity, and delivering insights that drive value for Miller and the retailer. Jeff led a significant c-store studies to optimize category space across the total cold vault, pioneered the ConvenienceTrack data service with Nielsen and has led innovative consumer research, marketing and business initiatives with retailers in multiple channels.

In Jeff’s 26-year career at Miller Brewing, he worked led teams in several key business areas including marketing, promotions, pricing, category management and eCommerce.