As Vice President, Denise is responsible for understanding the unique requirements of the Tobacco industry in order to design plans, programs and solutions that deliver profitable engagement between brands and their consumers.

Denise has deep experience and expertise in the Consumer Packaged Goods, Tobacco and Pharmaceutical industries. Prior to her 12 years with ICOM, Denise worked as a brand marketer in the Packaged Goods and Entertainment industries in both Canada and the US. Her roles included managing brands for James River (now part of Georgia Pacific) and Buena Vista Home Entertainment (a part of the Walt Disney Company).

Combining her expertise and experience, Denise is a leading resource in the area of one to one marketing strategies including lead generation, database development, segmentation strategies and communication planning.

Denise has a B.A. from Queen’s University, Kingston, Ontario, Canada and lives in Mt. Pleasant, SC with her husband and twin daughters.