Jim has more than 17 years of software and Internet marketing experience successfully launching new products in B2B and consumer markets. Jim is Sr. Product Marketing Manager at ExactTarget, a leading global provider of on-demand email marketing and interactive marketing solutions. In his current role, Jim is responsible for product line ownership, with a focus on developing and executing all product marketing activities for the segmentation, analysis and reporting applications on the company’s Interactive Marketing Hub. He interacts and collaborates closely with marketers to develop solutions for optimizing their ROI in email, mobile, social media and web marketing technology.

Throughout the course of his career, Jim has enjoyed the opportunity to speak at hundreds of seminars, conferences and workshops throughout North America, Latin America and Europe.