Blake Burrus is Sr. Vice President, Client Consulting in the BASES unit of The Nielsen Company. Blake has over sixteen years of experience consulting on new product strategy, initiative optimization and commercialization of new products and services. During this time he has worked with many of the world’s leading retailers and consumer goods and service companies to build successful new brand introductions throughout the Americas, Europe, Asia, and the Middle East.

Blake currently has global responsibility for the following practice areas: retail, consumer electronics, durable goods, pharmaceuticals, and telecommunications. Prior to this role, Blake was VP/Region Manager for BASES’ UK operations, based in Oxford, England.