Don Burke has over ten years of experience with Management Science Associates (MSA), a leading-edge data management, statistical analysis, and business intelligence firm. Don is currently a Senior Vice President, co-managing the Information Management Solutions Division. Don has experience delivering data solutions using a variety of data sources, including scanner, manufacturer and distributor shipment, and transactional market basket information, that provide clients with the knowledge needed to better manage their distribution channel. Most recently, Don has been delivering new sales forecasting analytical services, trade program management tools, and data integration services to clients in the tobacco, alcoholic and non-alcoholic beverage, snack, confection, and magazine publishing areas.

At the Magazine Publishers of America Retail Conference, Don delivered a pioneering market basket research study examining the buying behavior of the newsstand magazine purchaser. This study was followed by a second, more in-depth analysis presented at the American Magazine Conference. These studies revealed how retailers can capitalize on the shopping behavior of this important customer.

Prior to joining MSA, Don held marketing and sales positions with Pacific Bell/AT&T, Procter & Gamble, and SmithKline Beecham, in addition to advertising experience with Euro/RSCG. Don holds a B.S. degree in Economics from Allegheny College and a M.B.A. degree in Marketing and Finance from the University of Pittsburgh. He is a graduate of the Technology Commercialization Executive Course at Carnegie-Mellon University.