Joe is responsible for directing the Retail practice at CBX. His extensive work on six continents has given him a unique perspective on global trends but more importantly, it has provided him with the practical knowledge of how to adapt and respond to local markets.

During his more than 25 years as a retail branding and design professional, he has directed a wide range of strategic and creative initiatives for such global companies as: Stop & Shop Supermarkets, Pathmark Supermarkets, Chevron, PetroChina, Frito-Lay, Nestle and Petro-Canada to name a few. His work has led to numerous international design awards and is often featured in a wide variety of leading industry trade publications.