Lisa Berry currently serves as the Director of Client Development for NPD’s Motor Fuels Index and Convenience Store Monitor services.  Based out of NPD’s Automotive Division, located in Houston,  Lisa has been involved in consumer behavior tracking within the retail fuels and c-store channel for 19 years. NPD’s Motor Fuels Index and Convenience Store Monitor syndicated services provide monthly tracking of consumer’s purchasing behavior within the retail marketplace.  These services have been in existence for many years and enable users to monitor changes in the marketplace over time. Lisa’s works with a diverse group of clients from food and beverage manufacturers to national gasoline retailers. Her primary role is assisting  these subscribers  interpret, understand, and apply  the NPD information in order to make important strategic decisions pertaining to their business.

Lisa is a graduate of the University of Alabama.  She now resides with Houston, TX with her husband and two daughters.