J.P. is Sr. Vice President in SymphonyIRI Group’s (SIG) Consumer and Shopper Marketing Division. In his 20 year career at Symphony IRI, he has worked with a vast array of CPG and non-CPG firms concentrating on increasing Advertising and Marketing effectiveness for both new and established brands as General Mangerof SIG’s Testing practice. Over the last 5 years JP has focused on developing Return on Marketing Investment platforms in new and emerging media including On-line, DVRs and interactive TV. JP is now focusing on Business and Sales Development for a new organization—Emerging Media Solutions—that is focused targeting and measuring new and emerging digital media. He is a frequent speaker at industry conferences including the Advertising Research Foundation, In-Store Marketing Institute and frequently interviewed by industry periodicals like Advertising Age.

He holds a BA in History from Texas Tech University.