Paul Ballew is VP of The integer Group’s Insight & Strategy department, and an agency veteran of 14+ years. Paul has extensive experience leading CPG clients through the complexities of the retail landscape.  His ability to speak both dialects (manufacturer and retailer) has provided his clients unique opportunities to grow their business through collaborative marketing. Instrumental in broadening his agency’s knowledge resources, Paul is spearheading an initiative entitled “Retail Certification,” which continues to elevate the level of retail knowledge throughout the entire organization.