Charles 'Hal' Adams is employed by Valero Retail Holdings, Inc., a subsidiary of Valero Energy Corporation that owns and operates approximately 1000 convenience stores in the Southwest. He is the Vice President, Retail Merchandising where he is responsible for the marketing of the consumer goods and services, advertising and public relations for the Corner Store brand. Hal is responsible for growing the proprietary signature brands that the Corner Stores sell, which include Fresh Choices, Cibolo Mountain Premium Coffee, Flavors 2 Go fountain products, and U Force sport and energy drinks. His responsibilities also include the management of the company owned retail distribution center which delivers dry, refrigerated and frozen goods to 550 Corner Stores in the state of Texas.
Hal has been employed by Valero Retail Holdings, Inc. and predecessor companies for more than 25 years.