Zero in on the competitive strategies and growth opportunities our headlining speakers will reveal.
The information below is for reference from our 2011 event in Chicago. Check back to this section for updates on our 2012 event in Las Vegas.

October 2 | 10:00 am – 11:15 am
“Life is good” cofounder Bert Jacobs will headline the NACS Show Opening General Session this year. Jacobs is the co-founder and CEO (chief executive optimist) of The Life is good Co., a $100 million privately held business based in Boston. In 1994, with a combined $78 in the bank, Bert and his brother, John, launched Life is good to spread positive vibes with its colorful collection of apparel and accessories. Unlike traditional brands, Life is good replies solely upon consumer word of mouth to communicate its brand; the company has never had an advertising budget. Read more.
October 3 | 9:15 am – 10:15 am
Speedway LLC President Tony Kenney and Senior Vice President of Valero Energy Corporation Gary Arthur led by Joseph Petrowski, CEO of Cumberland Gulf Group Companies, take a close look at how successful companies continue to innovate and grow their customer bases and provide practical examples for retailers of all sizes to consider.
This session is brought to you by NACS Magazine, the premier award-winning publication that features thought-provoking and insightful articles focusing on trends, best practices, metrics and advocacy for the convenience and fuel retailing industry. Learn more.
October 3 | 10:30 am – 11:15 am
Since 1994, Ideas 2 Go has provided a fast-paced video tour of some of the most interesting, creative and profitable ideas in the convenience and fuel retailing industry.

October 4 | 8:00 am – 9:00 am
Legendary newsman Tom Brokaw has been announced as a Closing General Session speaker for the NACS Show. Brokaw is one of the most trusted and respected figures in broadcast journalism, whether as anchor and managing editor of NBC Nightly News, a best-selling author of books such as The Greatest Generation or as a special correspondent for NBC News providing expertise and insight into today’s current events. Read more.