Exhibitor Education Program, Webinars and e-Courses
Learn critical factors that will produce bottom line results all from the comfort of your desktop.

Three Ways to Learn:

Need a Replay?
NACS Exhibitor Webinar Featuring Trade Show Expert, Jefferson Davis
Practical Solutions to the Top Four Challenges Facing NACS Show Exhibitors

Now you and your team can access the exhibitor webinar again and again. In this webinar, you'll gain useful information, practical skills and powerful resources to address your most pressing exhibiting challenges including:

• Building Qualified Booth Traffic - Learn the step-by-step process for getting "in the minds" and "on the agendas" of the right NACS Show buyers. See samples of an integrated pre- and post-Show marketing plan for a small, medium and large company. Learn how to get on buyers' expo floor walking plans and agendas through SmartBooth.
  
• Exhibit Measurement Made Easy - Learn the why's and how's of creating a simplified exhibit measurement program that helps you measure and report exhibit performance and return on investment. You'll actually calculate a few performance metrics during the webcast.
  
• Lead Management and Follow-up- Learn insider secrets for creating a lead management program that increases sales conversion. Look at the four generations of lead capture devices and determine which makes the most sense for your company. Hear how to use the official Show lead capture and retrieval system to maximum benefit.
  
• Budgeting and Cost Control - Discover the latest benchmarks on where the exhibiting dollar goes by major spend area. You'll get a FREE tool to measure and benchmark your exhibiting investment. Hear specific ways you can save money at the NACS Show and hear from colleagues as they share their best money saving secrets live during the webcast.

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Jefferson Davis, president of Competitive Edge and known as the "Tradeshow Turnaround Artist" will be presenting this exhibitor education webinar. Since 1991, his consulting and training services have helped clients improve their trade show performance and glean results to the tune of over $500M.

E-Courses
Several of the e-Courses are now available. These brief and highly informative sessions will give you ideas to drive qualified traffic to your booth, better utilize lead management systems and measure exhibit performance.  

Best Practices for Exhibiting by Objective
The failure to set, plan for, communicate and execute meaningful exhibiting objectives is a primary reason why many exhibitors fail to produce visible and meaningful results. Learn why setting objectives is critical to success, the top four reasons why companies exhibit, how to move from reasons to goal setting and the four step process for getting buy in and support from other business units and departments. Access it here.

Best Practices in Exhibit Marketing
Get tips on how to drive qualified traffic to your booth. Learn how to make your exhibit program deliver real value by aligning with your corporate marketing objectives.  From budgeting and setting exhibit activity level goals, to defining your ideal visitor profile and selecting the right marketing mix, this e-course will help you get buyers stopping at your booth. Access it here.

Best Practices in Trade Show Lead Management
The failure to effectively manage leads negatively impacts your company’s brand perceptions in the marketplace and may be quietly costing your company thousands of dollars in unrealized revenue. This 29-minute session provides formulas for calculating lead cost and revenue opportunity, the three phases of a closed-loop lead management process, a mathematical formula for setting specific lead goals, ideas on how to get support from your sales team and distributors, and strategies for improving lead routing and building accountability for follow-up and reporting. Access it here.

Best Practices in Exhibit Measurement
Developing and utilizing a consistent set of exhibit performance metrics across your show calendar provides your company with consistent analytical tools to better evaluate, justify, allocate or reallocate resources for maximum benefit and results. Learn why you should measure exhibit performance, expense benchmarks, easy applications for applying exhibiting performance metrics, hard and soft dollar return on investment models and the twelve elements of the exhibiting effectiveness report. Available in August 2008

Exhibitor Articles
Access these best practices articles to get the know-how about setting exhibiting objectives, driving qualified traffic to your booth and most importantly, getting bottom-line results. 

• The Most Overlooked Key to NACS Show Exhibiting Success - Find out what is the single most important key to making tradeshows deliver real results for your company.
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• Exhibiting Dollars and Sense: Budgeting and Controlling Exhibiting Costs in Changing Times - The NACS Show can end up as a big expense or as a solid investment offering a great return. It all depends on how you view and manage your exhibiting dollars. Learn how to control costs and maximize return.
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• Staffing for Exhibiting Success: Your People Make the Difference! - Learn the eight attributes of a highly effective exhibit staffer and how to prepare them for the Show.
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• Conducting an Effective Pre-Show Staff Meeting - Coming in September 2008
  
• From Leads to Sales: How to Develop a "Closed Loop" lead Management System - Coming in October 2008
  
• Lead Persistence - The Key to NACS Show Lead Conversion - Coming in November 2008