Industry research finds that only 24% of exhibitors set objectives. And of those who do set objectives, less than 10% take the critical next steps of committing the objectives to writing, and developing a written action plan. Read more.
Whether your NACS SHOW exhibit ends up as an investment providing a solid return, or just an expense, comes down to the people staffing your exhibit. Read more.
Exhibiting measurement can be as simple or complex as you want to make it. The specific metrics you use to measure will be determined by your exhibiting objectives. Read more.
For most exhibitors, the real product of a tradeshow is leads and most companies exhibiting return on investment is tied up in their leads. Read more.
Successful exhibitors know that the competition for the buyer’s limited time on the exhibit floor is fierce. Read more.
Guess what percentage of marketing professionals with college degrees received exhibit marketing as part of their university curriculum? Read more.