Several of the e-Courses are now available. These brief and highly informative sessions will give you ideas to drive qualified traffic to your booth, better utilize lead management systems and measure exhibit performance. To maximize the effectiveness of each e-course for the NACS Show, please follow the suggested view time for timely implementation into your planning process.
Duration: 20 minutes
Suggested View Time: April -June 2009
E-Course Details.
The failure to set, plan for, communicate and execute meaningful exhibiting objectives is a primary reason why many exhibitors fail to produce visible and meaningful results. Learn why setting objectives is critical to success, the top four reasons why companies exhibit, how to move from reasons to goal setting and the four step process for getting buy in and support from other business units and departments. Access it here.
Duration: 29 minutes
Suggested View Time: June-August 2009
E-Course Details.
The failure to effectively manage leads negatively impacts your company’s brand perceptions in the marketplace and may be quietly costing your company thousands of dollars in unrealized revenue. This 29-minute session provides formulas for calculating lead cost and revenue opportunity, the three phases of a closed-loop lead management process, a mathematical formula for setting specific lead goals, ideas on how to get support from your sales team and distributors, and strategies for improving lead routing and building accountability for follow-up and reporting. Access it here.
Duration: 42 minutes
Suggested View Time: July-September 2009
E-Course Details.
Developing and utilizing a consistent set of exhibit performance metrics across your show calendar provides your company with consistent analytical tools to better evaluate, justify, allocate or reallocate resources for maximum benefit and results. Learn why you should measure exhibit performance, expense benchmarks, easy applications for applying exhibiting performance metrics, hard and soft dollar return on investment models and the twelve elements of the exhibiting effectiveness report. Access it here.