Story Telling, Convenience Store Style | NACS Online – NACS Show – Explore – Education Sessions
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Chicago 2017
October 17-20
McCormick Place

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 Story Telling, Convenience Store Style

Portuguese Thursday, Oct 20 | 8:00 am – 8:50 am

Location: A314

Track: Marketing

No news is good news, right? Wrong. If you don’t tell your story, someone else will – and it likely won’t be positive. This very lively and interactive session features a research-based messaging strategist who will talk about ways convenience stores can improve their image and a guy who recently made a lot of news himself by eating gas station food for 30 straight days. Spoiler alert: the end result was a very positive story. Hear some great stories and pitch your own because we’ll also help you shape your news.

Objectives:
  • Discover opportunities to improve perceptions about your store(s) and the broader industry
  • Learn how to share your own story and experience to dispel customer misconceptions on healthy eating