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Chicago 2017
October 17-20
McCormick Place

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Keys to your NACS Show Exhibit. Submit an application. Review the expo layout. Get resources to plan. Find answers to questions. Know the rules. ​​​




2017 NACS Show
October 18-20, 2018 (Expo)
October 17-20, 2017 (Convention)
McCormick Place
2301 South King Drive
Chicago, Illinois 60616

Expo Hours & Install/Dismantle Schedule
October 14-17, 2017
The NACS Show has a targeted move-in schedule. All exhibitors will be assigned a move-in date and time based on their booth location. Advance warehouse freight shipments are not subject to target dates. Details will be provided in the Exhibitor Service Kit in July 2017.

Move-Out Schedule
October 20 – 23, 2017
Dismantle of the exhibits begins no earlier than 1:30pm on October 20. All exhibitor freight must be removed by 3:00pm on October 23.

Booth Costs

  • $35.00 per sq. ft. – Member Rate (NACS and PEI Members)
  • $49.00 per sq. ft. – Non-Member Rate

Minimum Booth Size: 10’x10’ (100 sq. ft.)          
Maximum Booth Size: None

NACS 2017 Supplier Membership Fee:  $1,100.00 per year

2017 Booth Selection Details

The 2017 NACS Show Booth selection timeframe and priority point information has been posted. Visit the priority point page to confirm your selection date.

2017 Booth Application
Booth space is sold based on priority points earned. Make sure to create or retrieve your login early to avoid delays in submitting your booth application.

Online Exhibit Space Application Link:

Important Documents/Links
Booth Selection Details Packet (PDF)
Exhibitor Prospectus (PDF)
Exhibit Terms and Conditions (PDF)
Booth Display Guidelines (PDF)

Review Your Final Booth Assignment & Neighbors
Applications that are accompanied with booth deposit will receive an e-mail confirmation with booth assignment within 8-10 business days. Immediately, review the booth on the online floor plan for competitor proximity. Check back periodically to review the layout for surrounding changes. Alert you NACS Account Manager immediately regarding any problems with your location. Applications will not receive a booth assignment confirmation until deposit is received by NACS. Payments must be received within 14 days of applying for booth space.

Add yourself to the exhibitor prospectus mailing list.




Explore official NACS Show exhibitor marketing products and see how you can target top retailers with buying power, intensify market penetration, launch a new product, strengthen and differentiate your brand, generate traffic to your booth and close more sales. Whatever your marketing objectives, we can customize a plan to fit your needs and budget. 




Current Floor Plans
Booth selection for NACS and PEI members will open in January based on priority points earned. View the 2017 floor plans below. Booths and expo layout will be updated daily beginning January 30, 2017.

Expo Layout - Product Areas
NACS has segmented the exhibit halls into five main categories to enable buyers to shop for products and services efficiently. Exhibiting suppliers must display at least 60% of product applicable for a specific area to qualify. View product categories associated with each area. The five product areas are:

  • Facility Development & Store Operations
  • Food Equipment & Foodservice Programs 
  • Fuel Equipment & Services
  • Merchandise, Candy & Snacks
  • Technology



Whether you're a tradeshow veteran, a first-timer to NACS or a brand new exhibitor, the Exhibitor Resource Center assembles resources that cover everything you need to know. This site contains important dates, checklists and answers to frequently asked questions. Access everything at your convenience. Content is updated frequently.




Why are some companies already assigned on the floor plan?

NACS Hunter Club and PEI Priority Club members support the convenience and fuel retailing industry at a significantly higher level. One of their membership benefits includes priority booth selection in December 2016. Shortly after the priority selections, space selection begins for NACS and PEI members in January 2017 based on priority points earned since 2004. Advance selection is followed by open sales to non-members and any other interested parties in July 2017.

How do I reserve a booth?

All applicants must submit their booth reservation details through the web form. Simply create a login, and submit your online exhibit application today at Online application access restricted to NACS and PEI members only January-June 2017. Need help to create a login? Download the step-by-step Help Guide at

I am a New Exhibitor. How do I reserve a booth?

NACS will, once again, have a New Exhibitor section in the exhibit hall. Eligible first-time exhibiting suppliers will see extra benefits that NACS has put together to raise awareness and demonstrate the value of this new Show floor area to buyers. Space in the New Exhibitor area is limited and is based availability and your eligibility.

Price and Size Limitations:

  • $35.00 per square foot
  • 10’x10’ booth options (maximum size 10’x20’ for oversized product displays, limited availability)

More information can be found on the New Exhibitor webpage.

Can I hold a booth location pending submission of an application?

Booth space cannot be held. All booth reservations are subject to space availability at the time the application and payment agreement are received.

Which booths are available?

View the online floor plan for available booths and sizes at Booths are sold constantly, and new plans are uploaded 2-3 times daily. Booth locations cannot be held. Please make sure to include multiple booth locations in your online application request. If requested options are not available, your NACS account manager will contact you with suggested locations.

How does traffic flow inside the exhibit hall?

Based on historical attendance flow patterns at NACS Show events in Atlanta, a floor plan has been created that illustrates the predicted flow throughout the exhibit halls. These predictions are not a guarantee of traffic, but a guide to aid in booth layout and design. Download the PDF diagram at

How are booths assigned? Is a priority point system used?

Booth applications received by NACS and PEI members in January-June 2017 will be assigned based on priority points earned since 2004. In July 2017, open selection begins and spaces are assigned on a first-received, first-assigned basis, based on availability. Visit the Priority Point webpage for more detailed information.

How much does a booth cost?

  • $35.00 per square foot for NACS and PEI members
  • $49.00 per square foot for non-members
  • To qualify for the reduced member fee, the applicant must be a current NACS supplier member or a member of PEI for the duration of the NACS Show (through October 31, 2017).
  • If you are not a NACS member and wish to apply, you may submit your membership dues with the exhibit space application.
  • For further information about membership, call (703) 684-3600 to speak with a supplier membership representative. For PEI membership information, please call (918) 494-9696.

What is included in the cost of a booth?

The following items are included in the cost of a booth:

  • High draped back wall (8 ft.), and 3 ft. high draped side rails (in-line booths)
  • Standard 7"x 44" booth sign (in-line booths)
  • Aisle carpet throughout the exhibit hall 
  • A comprehensive Exhibitor Service Kit
  • A complimentary company listing on, NACS Show Program and Directory, NACS Show mobile app, and floor plan (if materials are received by print deadlines)
  • Three badges for booth personnel per 100 sq. ft. or for each 10’ x 10’ space with the option to upgrade these to full registration badges for a nominal fee. An onsite fee of $100 per badge will be assessed if badges are not pre-registered before the advance registration deadline.
  • Two additional booth personnel badges available for purchase per 100 sq. ft. or for each 10’ x 10’ space with the option to upgrade these to full registration badges for a nominal fee per badge.

Note: Booth floor covering is mandatory and must be provided by the exhibitor. (Not included in the booth fee.)

What is the deposit payment required to reserve a booth?

At least 50% of the booth payment is required as a deposit to reserve a booth if applying prior to June 2, 2017. After June 3, full payment must accompany the contract to reserve NACS Show exhibit space.

Why is the NACS Show divided into sections? How do I know where I should exhibit?

NACS has segmented the exhibit halls into five main categories to enable buyers to shop for products and services efficiently. Exhibiting suppliers must display at least 60% of product applicable for a specific area to qualify. View product categories associated with each area. The five product areas are: Facility Development and Store Operations; Foodservice Equipment and Foodservice Programs; Merchandise, Candy and Snacks; Fuel Equipment and Services; and Technology.

Is smoking allowed in the exhibit hall at the 2017 NACS Show?

  • Smoking of tobacco products will not be permitted in the NACS Show exhibit hall. Designated outdoor smoking areas will be available to sample tobacco products.
  • Vaping (usage of electronic cigarettes or personal vaporizers) will not be permitted in the NACS Show exhibit hall, or in general public space of the facility.

What is the cancellation policy?

Any change to the contracted booth size or cancellation of space must be submitted in writing to NACS. Financial penalties will be assessed based on the cancellation date as state in Section 6(a) of the NACS Show Exhibit Space Terms & Conditions. Download at

How do I order furniture, utilities, and services for my booth?

The exhibitor service kit will be available in July 2017 to begin placing show orders. When available, you can access the link via our Exhibitor Resource Center at




 Exhibitor Resource Center


​Everything at your convenience. Exhibitor service kit, checklists, and FAQs to plan and prepare for the NACS Show.


 NACS Account Managers


Contact NACS and PEI exhibit sales representatives.

Merchandise, Candy & Snacks
Molly Hamill
(703) 518-4223


General NACS Show Inquiries
Kym Selph
(703) 518-4267


Hunter Club Exhibitors and Fuel Equipment & Services
Leigh Walls (NACS)
(703) 518-4215


Priority Club Exhibitors and Fuel Equipment & Services
Bob Young (PEI)
(918) 236-3966