Everyone is in a hurry these days, but your packaged food shouldn’t look like it was made that way. QSR competitors enjoy 65% of their traffic via drive-thru and 15% through take-out. The market for off-premise food consumption is not only huge, but absolutely relevant to the c-store business. Learn how marketing, merchandising and branding are just as important as the food that you sell. This session will address ready-to-eat, ready-to-heat, portability and packaging. Make “grab n’ go” into a “grab n’ GROW” endeavor!
- Effective marketing ideas to promote the on-the-go offer
- Advantages of QSR versus proprietary versus branded product assortments
- Benefits of proper product packaging, logo usage and design