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Foodservice Track

Workshops

A 24-Hour Buzz: Effective Beverage Marketing 
Foodservice Track
Tuesday, October 20 | 3:45 PM to 5:00 PM    Location: N258/N260 

Convenience retailers have an enormous opportunity to capitalize, maximize and optimize on all day parts and all consumer occasions through a varied, dynamic beverage program. Consumers typically come to our stores in cars and today, EVERY car has a cup holder – get these offerings right and revenue pours into the cash drawer. Covering hot and cold offerings, this session focuses on strategies and tactics necessary to succeed in this space.

What You Will Learn

  • How YOU can sell more beverages
  • Data and trends as observed by category experts
  • Retail best practices on both hot and cold beverages
  • Success stories on iced coffee and teas
 
Moderators Speakers

Ira Blumenthal
Co-Opportunities, Inc.
President
 
 

Jerry Weiner
CHR Corp. dba Rutter's Farm Stores
Vice President, Foodservice
 
Nancy Waldron
S & D Coffee, Inc.
Category Management Analyst
 
Quinn Ricker
Ricker Oil Co.
Director, Operations
 
Steven Johnson
The Coca-Cola Company
Vice President, Convenience Retail