ALEXANDRIA, VA -- Kevin Coupe, the founder and “Content Guy” of MorningNewsBeat.com, which offers “news in context and analysis with attitude,” has been added as a General Session speaker for NACStech 2010. The event, the premiere technology solutions conference and exposition for the convenience and petroleum retailing industry, will take place May 5-7, 2010, in New Orleans.

Coupe will serve as the Early Riser Breakfast General Session speaker on May 6 at 7:30 a.m. Coupe’s entertaining and engaging presentation will draw from the new business book that he co-authored with Michael Sansolo, The Big Picture: Essential Business Lessons from the Movies. 

Using examples from movies ranging from “Citizen Kane” to “Up in the Air,” Coupe will help attendees learn how to shape a core narrative and then communicate it throughout their organizations, allowing them to better create common touch points that can animate the business and propel innovation. The first 100 attendees at the session will receive a complimentary copy of the book.

Professional comedian and motivator Don McMillan will deliver NACStech’s Opening Session presentation on May 5.  Kevin, Mitnick, often called “the world’s most famous former hacker,” will deliver the Closing General Session presentation on May 7. 

More than 1,200 attendees are expected for NACStech, which features nearly 100 exhibits. Registration is now available at nacstech.com.

Note to reporters: A photograph of Kevin Coupe is available upon request.