ALEXANDRIA, Va. – NACS is among the sponsors of the inaugural Greener by Design conference, which will take place June 12-13 in Alexandria, Virginia.

Greener by Design: Strategies, Tools and Markets for Product Innovation, is produced by GreenBiz.com and Global Executive. The event will feature green product and packaging design, and offer a ground-level view of the strategies employed by companies seeking to reduce costs and increase sales by attracting the growing corps of environmentally minded customers.

Over the past few years, a growing number of companies have begun integrating environmental thinking into their products and services. This isn’t simply about “saving the earth,” though such improvement typically creates significant environmental improvements. It's about creating better products more efficiently that attract the fast-growing demands of both consumers and business buyers for goods with lower operating costs, few toxic materials and a better environmental profile.

At Greener by Design, you’ll hear from some of the leaders — Clorox, Dupont, Nike, Proctor & Gamble, Xerox, Wal-Mart — and learn how and why they're succeeding in the growing green economy. You'll also hear from smaller, entrepreneurial companies and leading designers.

The conference also will provide hands-on training from experts and enable attendees to participate in smaller consultation sessions with Green Gurus at Play. Attendees will leave with a stronger understanding of the green marketplace — and how they can prosper in it.

NACS members will receive discounts to the even. Visit www.greenerbydesign.com and use the code “nacs200” you will receive $200 off the full registration fee.