Sales of locally-sourced foods are holding up turnover in UK fine food stores, according to a survey commissioned by the Guild of Fine Food, the trade association for the speciality food sector.
It found sales at delicatessens, which typically rely on imported speciality foods, have been flat or declining in the last six months. However, turnover has held up best at those delis that carry the greatest proportion of local lines.
The farm shop sector, meanwhile, has benefited from stocking local products with 61% of operators reporting increased turnover this year.
This is despite the move by major multiples into local and regional sourcing. Three quarters of deli and farm shop owners say local food and drink lines they stock have appeared in nearby supermarkets – in most cases at lower prices. But only a small minority – 4.6% – says this has had any impact on their business.
The survey found half of all independents continue to view supermarkets as a major threat but most of those experiencing static or falling sales put the blame chiefly on the economy. And, among delis whose sales have risen this year, 50% see other independent stores as their closest direct competitors.
According to the Guild, the most robust deli businesses share common features including a diverse product range, excellent customer service, an emphasis on local foods and a food service element. Nine out of 10 delis with an eat-in café, coffee shop or restaurant, for example, reported rising turnover in the survey.