Rompetrol, the multi-national oil company headquartered in Amsterdam, has launched a new forecourt design in Romania called Litro.
Two Litro petrol stations have opened on the Bucharest to Constanta Highway with further Litro openings scheduled before the end of October, representing a total investment of around US$13m.
Litro: striking but simple architectural design
The Litro design has been developed by the international branding company, Saffron, in conjunction with San Francisco-based architects Eight.
According to Saffron, the aim was to create a service station that is different from competitors and relevant to consumers. The end result is a forecourt that really stands out from the crowd, it says.
The Litro branding includes a droplet design. Both the name and design create a simple and clean identity, says Saffron.
“The Litro name and droplet speak of the simplicity that permeates the entire concept,” it says. “The brand is based on a few powerful elements, the droplet being the central element.”
The works of Romanian sculptor Brancusi have also inspired the design, it adds.
Rompetrol reports Litro is a premium petrol station and the result of research into consumer needs and technical solutions.
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Litro: Fill and Go restaurant |
“It supports the Rompetrol strategy of consolidating and developing the retail network at national level, as well as providing services and premium products in a distinctive architectural environment, characterised by advanced technology and innovative solutions,” said Saduokas Meralyiev, ceo of The Rompetrol Group (TRG).
Litro features Rompetrol’s existing Fill & Go restaurant plus modern equipment to reduce energy consumption, noxious emissions and fuel vapour emissions into the atmosphere.
It provides free Wi-Fi, wireless internet connection, with unlimited access. In addition, one of the first sites features a computerised car wash featuring a water recycling unit to benefit the environment.
Rompetrol, which has the majority of its assets and operations based in France, Romania, Spain, and South-East Europe, opened five new gas stations and nine mobile Rompetrol Expres stations between January and April 2009.
The company plans to open 40 Expres sites by the end of year and 25 fixed sites.