NEW YORK – Hardee's on Monday unveiled its new Country Breakfast Burrito, a breakfast option that does not hold back on the calories, CNN reports.
Brad Haley, marketing chief for the St. Louis-based fast-food chain, said the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage. "It makes this big country breakfast portable," he said.
The burrito contains 920 calories and 60 grams of fat and is generally available for $2.69 by itself or $4.09 for a combo that includes hash rounds and coffee.
In 2003 the chain introduced a line of big sandwiches, including the Monster Thickburger. The 1,420-calorie sandwich is made up of two 1/3-pound slabs of beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered bun.
Hardee’s is not known for its low-calorie menu options. The Center for Science in the Public Interest has called the Hardee’s line of Thickburgers "food porn." And the group's senior nutritionist, Jayne Hurley, said Monday that the burrito was "another lousy invention by a fast-food company."
But Haley makes no apologies. "We don't try to hide what these are," he said. "When consumers go to other fast-food places they feel like they've got to buy two of their breakfast sandwiches or burritos to fill up. This is really designed to fill you up."