NEW YORK -- The latest health food fad has Minute Maid and Tropicana juiced, so to speak. “Superfruits,” those fruits that are high in antioxidants and other nutrients such as phytonutrients, have been added to many products, including juices and other juiced-based products, BrandWeek reports.

Last year, 8,000 new food and beverage products with superfruits appeared on grocery shelves across the globe, and this year, that number could reach 10,000, Mintel Global Solutions found.

Superfruits include blueberries, cranberries, pomegranates, tart cherries, açai berries, black currants, lingonberries, mangosteen and gogi berries. The superfruits’ popularity stems from baby-boomers seeking healthy options, experts say.

The food and beverage manufacturers, such as Coca-Cola’s Minute Maid, Pepsi's Tropicana, Apple & Eve, Blue Bunny and Anheuser-Busch, are adding superfruits to products by the hundreds.

“The success of superfruit products depends on the stamina manufacturers have and how well they can brand the products,” Ken Harris, managing director at Cannondale Associates, told the magazine.

Last month, Minute Maid debuted its Pomegranate Blueberry Flavored 100% fruit juice blend to its Enhanced Juices line. “We [wanted] to expand the line beyond breakfast and a pomegranate blueberry juice blend was the perfect way to do it,” said Ray Crockett, a Coca-Cola representative. “It's a departure from orange juice.”

Tropicana has superfruit-enhanced beverages in its Tropicana Pure and Fruit Smoothie lines. “Superfruits are the essence of our business,” said Jim McGinnis, vice president of marketing for Tropicana. “Superfruits are here to stay.”

Superfruits are crossing the food aisle and appearing in nonfood items, too. “We’re seeing superfruits — particularly pomegranates and açai — moving into nonfood categories such as skincare, hair care and cosmetics,” said Lynn Dornblaser, director of Mintel Custom Solutions. “It shows consumers are aware of superfruits and their benefits.”