MONTCLAIR, N.J. – A new license deal between Burger King Corp. and the Broad Street Licensing Group could add BK Joe coffee to store shelves, reports ProgressiveGrocer.com.
“BK Joe is the hard-working coffee for people who work hard,” Bill Cross, a partner at Broad Street Licensing and director of the company’s food-to-food programs, said in a statement.
According to the news source, Cross indicated that discussions “were already underway with coffee marketers, and will include new retail products such as coffee sodas meant to compete against energy drinks, and coffee-flavored frozen novelties aimed at a slightly older demographic than traditional ice cream treats.”
Russ Klein, president of global marketing, strategy and innovation at Burger King Corp. and president of Burger King Brands Inc., told the news source that BK Joe “gives consumers another means to ‘Have It Your Way,’” adding that Broad Street Licensing Group's “long experience with food brands gives them a thorough understanding of the markets we want to extend BK Joe into."