NEW YORK – Winston-Salem, North Carolina-based R.J. Reynolds Tobacco Co. has agreed to stop marketing certain types of flavored cigarettes in the United States, such as its Mandarin Mint Camel Exotic Blends and Midnight Berry Kool Smooth Fusions, reports The Wall Street Journal.
“We recognize that the past use of certain names on a limited number of our brand styles resulted in unintended perceptions and concerns,” R.J. Reynolds President and COO Lynn Beasley told the newspaper.
R.J. Reynolds’ agreement follows an investigation that began last year when several states claimed the products violate the 1998 settlement that prohibits tobacco companies from marketing their products to underage youths, notes the Journal.
“This agreement is an important step forward in restricting the marketing of tobacco products to children,” Matthew Myers, president of the Campaign for Tobacco-Free Kids told the newspaper, adding that he would support legislative initiatives to ban smokeless products from carrying names referencing fruit and/or candy flavorings.
The Journal writes that flavored cigarettes represented less than 0.1 percent of R.J. Reynolds’ annual cigarette volume and that the company stopped making its Camel Exotic Blends product line in May.