COLUMBUS, IN – On Monday, the Midwest division of Circle K convenience stores announced the launch of a new branding campaign.

According to a press release, the branding campaign includes new store merchandising, store graphics and signage, as well as a multi-million dollar radio and billboard advertising campaign.

“We are extremely pleased and excited about the roll out of this campaign. The new look will definitely set us apart from other chains,” noted Circle K Director of Marketing Paul Rodriguez, adding, “This change will be exciting to our customers as well. It will help them identify promotions throughout our stores, making their shopping experience more convenient.”

There are more than 530 Circle K stores located throughout the Midwestern states of Illinois, Kentucky, Ohio, Indiana, Pennsylvania and Michigan.