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May 2006


Budweiser Fires Up the Grill With New Sauces 
 
May 9

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Posted: May 9, 2006     Email    Print    Print ALL    Comment   

ST. LOUIS, MO – What better way to complement a summer cookout than pairing great food with a cold beer?

In time for the summer grilling season, Anheuser-Busch and Vita Food Products Inc. have teamed to bring four new Budweiser barbeque sauces to store shelves, notes a press release.

“When we think about summer, we think about getting together with friends, grilling and enjoying ice cold Budweiser,” said Randall Blackford, director of Budweiser marketing at Anheuser-Busch. “There are few things as distinctly American as Budweiser and barbecuing, and our line of Budweiser-branded sauces provides another way for home cooks and grillers to add flavor to their dishes.”

Recipes for the Budweiser sauces were created by a team of chefs led by Certified Executive Chef Brent Wertz at Anheuser-Busch's Kingsmill Resort in Williamsburg, Va., in conjunction with Anheuser-Busch brewmasters. Chef Wertz and his team created the new line of sauces featuring Budweiser beer as a key ingredient.

Vita Food Products will produce and distribute the Budweiser-branded sauces in time to celebrate Independence Day and has confirmed the alcohol content after production meets all government requirements to be classified as a non-beverage food product.

The Budweiser sauces will be available at grocery, gourmet and convenience stores and in casual dining chains.