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March 2006

News & Media

Frito-Lay Joins 100-Calorie Club 
March 14, 2006 

PLANO, TX -- Adding to the shelf space devoted to portion-control and calorie-counting consumers, Frito-Lay has announced a new line of 100-calorie snacks featuring Cheetos and Doritos-branded snacks.

“Consumers want products that fit in a health-conscious lifestyle, and yet they are unwilling to compromise on taste,” said Jeff Swearingen, vice president of shopper marketing at Frito-Lay North America, in a press release. “Our 100 Calorie Mini Bites gives consumers ‘snack balance’--their favorite brands in convenient portion packaging that takes the guess work out of calorie control.”

The 100 Calorie Mini Bites line includes Baked! Cheetos; Doritos Nacho Cheese; Doritos Cool Ranch; and Cheetos Asteroids snacks. The press release notes that the Baked! Cheetos snacks also carry the PepsiCo Smart Spot symbol, identifying the snack food as a product that meets the company’s nutrition criteria.

Available nationwide, Frito Lay’s 100-calorie snack foods are packaged in boxes with five single-serve packs for $1.99.