HACKETTSTOWN, N.J. -- Mars Snackfood U.S. is proclaiming green the new color of love this Valentine’s Day as the brand celebrates the myths, rumors and innuendo surrounding green M&M’s Chocolate Candies. In support of this bold and fun declaration, retail establishments across the country will display limited edition all-green M&M’s. Consumers can find the all-green M&M’s in packages from January 2008 through the Valentine’s holiday.

The flirtatious Ms. Green M&M’s brand character will appear on packages along with a disclaimer that states: Consumption of The Green Ones may result in elevated romance levels. If you experience this effect, contact your significant other immediately.

“By proclaiming green the new color of love, M&M’s is spinning a traditional Valentine’s Day treat into something fun and flirty,” Michele Kessler, vice president of marketing for Mars Snackfood U.S., said in a press release. “Consumers will be delighted with our sweet and sassy Ms. Green as she encourages Americans to support green as the new color of love and we elevate the myth behind green M&M’s.”

Legend has it The Green Ones are an aphrodisiac; rumors of their special powers have been circulating since the 1970s. In fact a certain perm-bearing early ‘80s rock star had it in his contract for three pounds of Green M&M’s Chocolate Candies backstage for, uh, “inspiration.” The Green Ones have even made it into outer space. Green M&M’s Chocolate Candies have been requested on 31 space shuttle flights.