ST. LOUIS -- Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwide this week.

The product is one of the hottest new products to hit markets in California and Texas cities, which followed tremendous successes in Arizona, Colorado and Nebraska, reports CNN. 

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch's American-style lagers with the spicy taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

"This is a recipe that combines cultures and flavors," said Ana Vitrano, product manager at Anheuser-Busch Inc. "Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It's la combinacion perfecta!"

An estimated 60 percent of all Clamato is purchased with the intention of using it as a mixer, so the combination of the three brands means the adult consumer can more easily enjoy a recipe they already love. 

The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers.

"The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage – one that Clamato fans have been mixing themselves for ages," said Andrew Springate, vice president, marketing at CSAB. "This is a convenient way for consumers to enjoy the flavorful and authentic recipe they've come to crave."