ARLINGTON, Texas – The Pinnacle Corporation announced on Friday that Flash Foods of Waycross, Ga., is expanding its already successful Rewards in a Flash consumer loyalty program. Flash Foods will add two additional features to its existing Pinnacle supplied Loyalink loyalty program that will drive a wealth of new payment options for consumers, with all functions supported from their existing loyalty card.

The two new features include LoyalDebit, an ACH payment option, and LoyalPass. LoyalDebit allows consumers to enroll their loyalty card as a payment card and use for payments, while LoyalPass allows consumers to register their loyalty card to enable a prepay fuel dispenser for post payment, designed to reduce occurrences of fuel theft.

Consumers will be able to use a single card for all features. Adding a payment capability to loyalty and other non-payment cards extends the MyCard technology applications that Pinnacle has licensed from E-Micro Corporation under a unique software development arrangement for the petroleum convenience retail market. 

“Rewards in a Flash continues to be a successful program for Flash Foods and we are constantly looking for ways to enhance the value of this card for our customers,” Jeannie Amerson, loyalty and advertising manager for Flash Foods, said in a press release. “The expanded features of Pinnacle’s Loyalink will give Flash Foods the technology needed to take our loyalty card to the highest level. … This alternative payment method will allow Flash Foods to reduce the costs of processing credit/debit cards. And with customers utilizing the loyalty card to enable the fuel dispenser, our drive-off theft should be reduced drastically.” 

Learn more about Flash Foods and its Rewards in a Flash loyalty program by viewing the 2007 NACS "Ideas 2 Go" DVD, available in the January issue of NACS Magazine to retailer member subscribers and each “key contact” at supplier member companies.