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January 2007

News & Media

Snapple Adds Red Tea to Beverage Offerings 
January 23, 2007 

RYE BROOK, N.Y. – This month, Snapple debuted its Snapple Red Teas nationwide. The company said that the line of naturally caffeine-free teas contain protective antioxidants and Vitamin C to contribute to a healthy immune system.

Made from the Rooibos plant found only in South Africa, Snapple Red Teas join the brand’s “good for you” platform launched in 2006 with White Teas and a line of Green Teas that boost metabolism with the natural antioxidant EGCG.

Snapple said that it is the first national brand to bring a ready-to-drink red tea to the mass market. “We’ve seen green and white teas explode in popularity in 2006 because of their functional benefits and antioxidant contents,” said Bryan Mazur, Snapple vice president of marketing, in a press release. “We have great expectations for red tea to have a business impact because, in addition to being an excellent source of antioxidants, it is naturally caffeine-free and its Vitamin C content benefits the immune system.”

The Rooibos plant, also known as the Aspalathus linearis bush, is an herbal tea that is sweeter and fruitier tasting than black or green tea. Afrikaans for red bush, Rooibos develops its signature red color during the fermentation process when the leaves of the plant oxidize.

Snapple Red Teas come in Acai Mixed Berry, Peach Pomegranate and Mandarin Tangerine.