SIOUX FALLS, SD -- On Monday, a new, national advertising campaign for Hot Stuff’s convenience products took to the airwaves on ESPN Radio.
“We will be a very aggressive advertiser on ESPN and a sponsor of the popular SportsCenter updates,” said Hot Stuff Foods President and CEO Des Hague in a press release, noting that the initial spots will feature Hot Stuff’s Palm Pizza.
“We are hitting our retail partners’ most critical drive time opportunities (breakfast and lunch drive times),” said Hague, adding that the national spots will be heard by over 8 million core convenience store customers, which he describes as 18- to 49-year-old males. Hot Stuff ads will run on three ESPN Radio shows: Mike & Mike in the Morning, The Herd With Colin Cowherd and The Dan Patrick Show.
Hague also said the ad campaign is going to be a part of a total food solutions program, which will include the launch of new portable food items and marketing efforts.
“Our new partnership with ESPN Radio, as well as all the exciting initiatives we have developed with and for our retailers, are all part of Hot Stuff Foods’ philosophy of ‘Creating Value…Every Day!’” said Hague.