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February 2008

News & Media

Vegetarian Food Chain Expands U.S. Locations 
February 19, 2008 

NEW YORK – U.S. restaurant group Zen Burger plans to open a chain of vegetarian outlets nationwide. 

While vegetarians make up a small but rapidly growing segment the U.S. population, “flexitarians” --those who eat a vegetarian diet some of the time, but not always – are a much larger group and the company’s real target, FoodWeek.com reports. 

Zen Burger founder James Tu, plans to take the chain nationwide with the next restaurant slated to open in Hollywood. 

The first Zen Burger restaurant opened in New York City. It specializes in meatless comfort foods that copy those sold in traditional fast-food chains, such as the ZenSausage breakfast sandwich, ZenBeef burgers, crispy ZenChicken sandwich, ZenTuna sandwich, ZenHotDog, ZenChicken tenders, ZenShrimp and French fries, as well as organic soups salads. 

There’s also a kids’ menu, with smaller portions and a toy included with every order.