BETHESDA, Md. – Honest Tea, a company that sells organic bottled iced tea of the same name, recently received an infusion of cash, which will help the beverage company to expand its operations, The Washington Post reports.
Already, Honest Tea is the dominant organic bottled tea in the nation. The company logged $13.5 million in sales last year, attracting investors from Stonyfield Farm and Inventages Venture Capital Investment.
"This is a big deal for us and a big deal for the organic food world," Seth Goldman, president of Honest Tea, told the newspaper. He said the company would use the additional funds to further its push into the mainstream markets by offering several new flavors and organic juice pouches for children. Right now, Honest Tea is sold at Costco, Target and Sheetz convenience stores.
The company already has the corner on 25 percent of the market in the ready-to-drink iced tea category, according to Spins market-research firm. Ready-to-drink teas and coffees are the fastest-growing consumer packaged goods, Marketing Daily magazine reports, with sales jumping 28 percent in 2006.
Meanwhile, Sheetz has introduced a new line of ready-to-drink iced lattes: Sheetz Bros. Coffeez Mocha and Vanilla Iced Lattes available in the cooler section at all Sheetz locations.
"Sheetz is always striving to offer quality convenience at a great value to customers and the new iced lattes do just that at anywhere from $.30- $.50 less than a competitor's smaller serving," Louie Sheetz, executive vice president of marketing for Sheetz, said in a press release. "Based on sales volume, the new Sheetz Bros. Coffeez Iced Lattes are already meeting the demands of our on- the-go customer."
According to BevNet.com, the ready-to-drink coffee market in the United States has grown 17 percent over the last four years, while ready-to-drink coffee revenues have jumped 24 percent, according to BevNet.com.
In addition to the new iced lattes available at all Sheetz locations, the chain also offers Sheetz Bros. Coffeez, a full-service espresso bar that features lattes, espressos, cappuccinos, frozen fruit smoothies and more made by trained baristas, 24 hours a day.