MCLEAN, Va. – A $100 million jackpot doesn’t garner the respect it used to, lottery officials say. Traditional lottery sales in many states plummeted after a seven-month streak of big jackpots, USA Today reports.

Over the past six months, Mega Millions sales dropped 30 percent in Texas compared with a year earlier and 38 percent in Massachusetts. In Wisconsin, Powerball sales declined 6 percent. The United States is suffering from "jackpot fatigue," lottery officials say.

"There was a time when $50 million created a stir. Then we needed $100 million," Bobby Heith of the Texas Lottery told the newspaper. "Now even that's not good enough."

Mega Millions and Powerball, the two big multistate lottery games, are experiencing a string of low jackpots. One exception was the couple who won a $254 million Powerball jackpot on January 24.

During the 12 months that ended June 30, Mega Millions had five jackpots above $200 million, including one for $315 million. The result of those huge jackpots was record sales of $1.5 billion.

However, since then, Mega Millions has had no jackpots reach $200 million, and even jackpots of $125 million and $163 million have created little excitement or coverage, the newspaper reports. Lower jackpots occur by chance because more winning tickets have been drawn, making the pots smaller for the next drawing.

It was only two years ago that the Minnesota Lottery began an ad campaign to tell consumers that $10 million was, in fact, a lot of money. 

Despite struggles in traditional lotteries, most state lotteries still do fine because of other games' popularity. Overall, lottery revenue remains flat or up a bit in most states.