WAYCROSS, Ga. – Flash Foods, which operates 180 convenience stores in Georgia and Northern Florida, has entered into an agreement with National Payment Card LLC to introduce an ACH payment system will allow customers to use their loyalty cards as payment cards.
Referred to as “LoyalDebit,” the Flash Foods-National Payment Card agreement will allow Flash Foods to introduce ACH-based payments by leveraging it existing loyalty card as a payment card, with no additional re-issuance or card distribution costs. Flash Foods said it will work with National Payment Card and Pinnacle to leverage the strength of its existing loyalty program by having cardholders enroll their loyalty cards as a payment card on Flash Foods’ Web site.
"Flash Foods continues to seek out technology that reduces costs while at the same time improving customer service," said Jenny Bullard, CIO for Flash Foods Inc. "Our new partnership with National Payment Card utilizing Pinnacle's "LoyalDebit" software allows us to move our "Rewards in a Flash" loyalty program to a higher level. This technology gives us the ability to offer more value to our customers as well as helping us to control operational costs by reducing credit/debit card processing fees."
“We’re proud to be able to work with a respected innovator like Flash Foods,” said Peter Guidi, vice president of sales for National Payment Card. “The ability to extend the Flash Foods brand into payments by leveraging its loyalty card adds significant ROI to the entire system.”
In January, National Payment Card announced that announced an agreement with Murphy Oil USA Inc. to institute its patent-pending technology that it says will substantially reduce card acceptance costs at selected Murphy Oil USA retail outlets.