DOWNERS GROVE, Ill. – Building on its position as the third-largest coffee roaster in the world and its success in driving sustainability in its European beverage business, Sara Lee Foodservice is introducing Good Origin sustainable coffee to the U.S. market.

“The introduction of Good Origin builds on our winning European formula and helps us incorporate sustainability as part of a viable business strategy for coffee producers,” Mike DePriest, senior brand manager for Sara Lee Foodservice, said in a press release. “Taking a comprehensive approach to sustainability through our partnership with UTZ Certified Good Inside makes good business sense for both our customers and our company. It provides consumers with great-tasting coffee that they know has been produced responsibly--by balancing people, planet and profit.” UTZ certified is one of the largest coffee certification programs in the world and provides independent assurance of responsible production and sourcing.

Sara Lee is the world’s largest buyer of UTZ Certified Good Inside sustainable coffee. During the past four years, Sara Lee has achieved an eight-fold increase in its sustainable coffee volumes. Sara Lee has introduced its Good Origin brand in countries such as the Netherlands, the United Kingdom and Denmark, where consumer demand for sustainable coffee is growing rapidly.

“While Sara Lee has acted responsibly in the coffee market for many years, partnering with UTZ certified Good Inside demonstrates its increasing commitment to sustainable quality,” said Graham Mitchell, general manager of U.S. for UTZ Certified Good Inside. “In fact, Sara Lee is showing its commitment by doubling its purchase of certified sustainable coffee from 2007 to 2008.”

Good Origin Sustainable Coffee is targeted to a wide variety of U.S. markets, including colleges and universities, business and industry, healthcare, lodging, national restaurants, convenience stores and commercial food operations. The new, UTZ Certified Good Inside coffee is available in three varieties under the Good Origin Premium label (Moyobamba Peru, Terrenos Gemelos and Copita Madura Decaf) and three varieties under the Good Origin Gourmet label (Pluma de Oaxaca, Tres Joyas and Copa Oscura Decaf).