OAK BROOK, Ill. – In Europe, McDonald’s is exchanging its traditional red color for a deep hunter green in an effort to project a more environmentally friendly image, the Associated Press reports.
Around 100 German locations will convert to the green color by the end of this year, said the company. Some Great Britain and French units have made the switch already with the new colors behind the Golden Arches. “This is not only a German initiative but a Europe-wide initiative,” said Martin Nowicki, McDonald’s Germany spokesman.
Long the target of activists who claimed the chain did not care about the environment, McDonald’s has begun using more green practices, such as eco-friendly refrigeration and making used oil into biodiesel fuel.
“With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that,” said Hoger Beek, vice chairman of McDonald’s Germany.
McDonald’s has had considerable growth in Germany with 42 new restaurants opening this year. The fast-food giant will open an additional 40 more locations in Germany next year.
Learn how to green your c-store at nacsshow.com/congreenience.