ATLANTA – RaceTrac Petroleum, which operates over 525 retail gasoline convenience stores in 12 southeastern states, is boosting its social media outreach by teaming up with social media agency BrightWave Marketing.
RaceTrac is enhancing its e-mail communications and is building stronger interactive relationships with its loyal customer base, as well as boosting its social media outreach on Facebook and Twitter.
“We were looking to make our e-mail program a lot more robust,” Dayna Reed, brand manager at RaceTrac Petroleum, told DMNews.com. “So we are adding more insider information to our e-mails to make members feel more like a part of an exclusive group.”
The news source reports that RaceTrac currently sends e-mails once a month to its 11,000 subscribers. The e-mails currently include a survey about the brand and offer a coupon to those members that take the survey. The plan to continue using the surveys but in addition, RaceTrac wants to use its e-mail in connection with social media sites to reach younger demographics.
RaceTrac Insider signup can be found at Racetrac.com and RaceTrac's Facebook page is located at Facebook.com/racetrac.
For more on social media in convenience stores, check out the following NACS Magazine features: “World Wide Networking” and “Technology APP-lications.”