DALLAS – 7-Eleven announced earlier this week the expansion of its 7-Select private-label bakery lineup, with roughly 5,700 7-Eleven stores adding 15 packaged bakery items under the company’s private-label brand. Among the new items:
- Powdered Sugar Mini-Donuts, six-pack
- Chocolate Frosted Mini-Donuts, six-pack
- Crunch Mini-Donuts, six-pack
- Powdered Sugar Mini-Donuts, 10-ounce bag
- Chocolate Frosted Mini-Donuts, 10-ounce bag
- Chocolate Cupcakes, two-pack
- Gold Crème Cakes, two-pack
- Iced Cheese Danish
- Iced Cherry Cheese Danish
- Iced Apple Danish
- Bear Claw Danish
- Apple Snack Pie
- Cherry Snack Pie
- Iced Honey Bun
- Glazed Honey Bun
As part of the rollout, participating 7-Eleven stores will offer each of the single-serve items at 99 cents through the end of 2009. The prices will increase to $1.19 in 2010, while the 10-ounce mini-donuts will retail for $1.99.
7-Eleven has been developing the new bakery items for more than a year under the watchful eye of foodservice veterans.
“Customers who turn to private label are looking for better values and ways to save money,” said Joe Hermes, 7-Eleven senior product director for bakery and produce. “[B]but just saving money isn’t enough to keep them as repeat purchasers. Our goal was to match or improve on the taste and quality of the baked goods by the national brands. If you can do that and save a customer money, they’re more likely to become loyal to that product.”
7-Eleven previously introduced nearly 225 private-label products under the 7-Select brand; an additional 40 new items will be released by year’s end.