NEW YORK – NBC Everywhere and Gas Station TV announced earlier this week that they have formed an exclusive advertising and content partnership to bring NBCU content to gas stations across the country. As of yesterday, NBCU content is available to more than 30 million viewers each month during visits to gas station pumps.
“This move mirrors our advertisers’ desire for additional scale adjacent to NBCU’s premium content, and allows us to provide the capabilities and Nielsen-confirmed metrics that our clients are looking for, while giving our consumers the best content and technology available in the space,” said Mark French, senior vice president and general manager at NBC Everywhere
Gas Station TV is available in more than 100 U.S. DMAs (and more than 800 US cities), including New York, Los Angeles, Chicago and Philadelphia.
“Gas Station TV continues to be sought out by the top advertisers due to our reach and ability to conduct both national and local campaigns,” said Gas Station TV CEO David Leider. “We chose NBC as our partner as they are the only major network truly committed to giving their loyal viewers the quality programming they enjoy — and now expect — when they are away from the home.”
Each GSTV screen features a four-and-a-half minute combination of local and national NBCU content, as well as content from ESPN and AccuWeather. Gas Station TV’s technology allows geo-targeting down to the station and daypart, appealing capabilities for advertisers.