SANTA MONICA, IRVINE, Calif. – Outcast (formerly Fuelcast) and AdtekMedia (owner of PumpTop TV) announced a new joint venture to grow at-the-pump digital technology, giving retailers an opportunity to create a one-to-one connection with captive consumers.
The venture creates a national network with more than 12,600 high-definition large screens in 15 of the top DMAs reaching more than 20 million active consumers each month. The reach in these markets equates to a top-5 ranked prime-time show on network television, but without the negative impact of DVR ad-skipping or multi-tasking.
The joint venture leverages the strengths of the respective companies. Outcast will assume leadership for advertising sales and marketing of the network under the direction of Nathan Gill, Outcast’s chief media officer, while AdtekMedia will drive product and technology innovation, utilizing the company’s extensive software and systems development assets and its strategic relationship with Westinghouse Digital, one of the leading LCD TV manufacturers in the U.S.
“Outcast and PumpTop TV have taken a major step forward by creating a one-stop shop where marketers can achieve strong national reach and market saturation,” said Melissa Spiegelman, managing director of Destination Media Group. "Partnerships such as this strengthen the digital place-based industry, aligning the interests and assets of major players and improving the opportunities for advertisers.”
Advertisers that have used the Outcast network include McDonald’s, MasterCard and Honda. PumpTop TV is used by major brands such as Audi, Rolaids, Jack in the Box and BestBuy.