SEOUL, SOUTH KOREA – South Korea’s health ministry said that beginning next month at the latest, television ads in South Korea for foods high in fat, sugar and salt will be banned from television from 5 to 7 p.m., The Telegraph reports. Those same ads will be prohibited from airing during children’s programs at all times.

The ban will apply to ads portraying hamburgers, pizzas, instant noodles, chocolate, candies and ice cream.

"The ban, to be enforced this month or in early February, applies to high-calorie, low-nutrient food, snacks and sweets," a South Korea ministry official in charge of food safety said.

Recent data reveals that one-third of ads that aired during children’s television programs in South Korea were for food, and mostly for sweets, soft drinks and instant noodles. Consumer groups have urged stricter measures to protect children from those advertisements, noting that one out of five children in South Korea is overweight.