DALLAS, TX – 7-Eleven, prominently featured in the new Warner Brothers picture Terminator Salvation that hits movie theaters May 21, has decorated its stores “totally Terminator,” with a special Slurpee Apocalyptic Ice flavor and cups, straws, and a Big Gulp cup that all feature Terminator Salvation machines. Apocalyptic Ice is a blood-orange-flavored Slurpee accented with lychee and was one of the winning flavors in a consumer taste-test held last summer.

Participating stores will also sell licensed movie toys and merchandise that feature movie characters.  

A post-apocalyptic 7-Eleven store plays a role as the safe haven for the Resistance in the much-anticipated Terminator Salvation movie premiering May 21.

“While still upright after a nuclear holocaust, the 7-Eleven store in the movie has definitely seen better days, but it still stands as a beacon to all-things American, as does Slurpee for generations of Americans,” said Jay Wilkins 7-Eleven brand manager for Slurpee and Big Gulp beverages. “It’s a blast to see the good buys battling the machines with our recognizable red, orange and green sign in the background.”

As part of its Terminator Salvation promotion, 7-Eleven is also launching a Slurpee Nation online rewards program and online sweepstakes where Limited Edition Xbox 360 consoles branded with Terminator Salvation graphics will be among the prizes. Slurpee cups and Big Gulp cups will feature codes that can be redeemed online at Slurpee Nation — www.slurpee.com — for downloads and prizes.

“Summertime is Slurpee season and the premiere time for action movies, and 7-Eleven customers love both,” Wilkins said. “Add a sweepstakes with more than 100 prizes, a new videogame, and cool cups and straws to the mix, and this summer is shaping up to be the perfect storm of fun for 7-Eleven customers.”