Increasing sales volume in energy shot products has created a sense of urgency for proper categorization and sales attribution for NACS State of the Industry data.

NACS has developed a new subcategory in Health and Beauty Care (HBC) called Liquid Vitamins, Supplements & Energy Shots (4 oz. or less) to differentiate sales volume and growth in energy shots from Vitamins and Supplements (non-liquid).

The new subcategory is expected to enable the convenience channel to speak the same language concerning energy shots and report more accurate benchmarks and trends universally.

Click here (PDF) for the latest version of NACS Category Definitions.