Teens and Technology
The first of several online action reports emerging from the multi-year NACS/Coca-Cola Retailing Research Council is now available.

The report, "Build Teen Business with Digital Technology," provides five tips for how retailers can build relationships with teens to grow this significant customer base:

1. Sell products that support teens' communications needs
   
   
2. Use digital media to increase visits and sales
   
   
3. Strengthen your connection with teens thorough digital and mobile communications
   
   
4. Provide digital content or enable access to it
   
   
5. Harness teens' techno-lust to recruit and retain employees

"The action reports represent the first time that the NACS/Coca-Cola Retailing Research Council has worked through the implementation of ideas from a major study and then shared specific learning from their experiences in a ready-to-use form," said Willard Bishop Chairman Bill Bishop, who developed the action report for the council. "Our plan will be to post an action report every week for the next four or five weeks until all of the action reports are available to the NACS membership community."

For more information about convenience teens, visit the recently updated NACS/Coca-Cola Retailing Research Council Web site (www.ccrcc.org) and click on the NACS/CC tab. Here, you will find "Building Loyalty with the Next Generation," a study published during 2005 by the NACS/Coca-Cola Retailing Research Council. Also, beginning with the February 2007 issue, NACS Magazine published a four-part series examining the validation studies of the in-depth look at the convenience teen segment developed by the council.