NACS 50th Anniversary: Celebrating 50 Years

August 2007

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NACS Magazine

As a benefit of membership, NACS Magazine is available online only to NACS members who have registered to use the site. Non-members are not able to gain access to NACS Magazine content but are welcome to subscribe for a print copy.

Cover Story: The Revolution Starts Now
Ask a public relations rep at any credit card company about sky-high interchange rates and you will invariably hear that credit cards were one of the greatest innovations of the 20th century.
By Jeff Lenard

Leadership Profile: O Brother!
Oasis Car Wash President Stephen Wade shows that success is sweet in a second-generation business when four brothers play a leadership role.

Takeaways: Coffee Thrives in a Tea-Drinking Nation
During the 2007 NACS Global Forum in Shanghai, Jinlong Wang, president of Starbucks Greater China, shared how the coffee giant grew its iconic brand within a culture that didn't even drink its main offer.

Takeaways: Identity Crisis
At NACStech 2007, Frank Abagnale, author and expert on forgery, embezzlement and secure documents, made us aware of how retailers can can easily fall prey to one of today’s most common crimes: identity theft.
By Carl Bayer

Takeaways: PCATS Success Stories
Three years after its formation, the Petroleum Convenience Alliance for Technology Standards (PCATS) has made significant progress implementing a variety of standards. Two success stories are detailed here.

Takeaways: Mobile Opportunities
As mobile technology continues to advance, research suggests that a definitive advertising model that caters to the growing demographic of mobile customers has yet to emerge, leaving ample room for retailers and marketers to test the playing field.

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