To be successful, convenience store operators need to stand out from the competition and find the best ways to deliver value to customers. Category management is a systematic and disciplined approach that allows store operators and their suppliers to work together to analyze performance, grow sales and profits and best serve customer needs.
Based on the NACS Category Management Framework, the NACS Category Management Seminars will provide the knowledge to build a strong category management base and follow-up to further expand implementation of the program. The seminars are tailored to the convenience store industry, but are designed to be utilized in any size organization. Both programs are open to retail/petroleum marketers and suppliers/vendors.
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| Top Executives |
Category Managers/Specialists |
| Owners/Operators |
Business Analysts |
| Marketing & Merchandising Professionals |
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| Operations Professionals |
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| Category Managers |
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June 3-4, 2009
Indianapolis, IN
If your company is just getting started with category management, learn why and how by using practical group exercises and case study examples. If you already have a program but it needs a little refreshment, learn what is new in consumer and product trends in the industry. Program topics will include analyzing performance of categories, determining category roles, and developing, communicating and implementing a plan.
- Registration Deadline: August 18, 2009
September 9-10, 2009
Alexandria, VA
The 2008 NACS "Turning Data Into Dollars" seminar will go beyond the NACS Six-step Category Management Framework, which has been enabling convenience store retailers to improve business performance for over seven years. It will provide the link between category planning and category performance, and allow retailers to understand the key measures and analytics that will drive performance for their stores.